Anvil Traction launches new website for Slip Resistant Footwear

16 Feb 2016

The New Year has brought with it a brand new website for Anvil Traction that reflects the brand’s position as the UK market leader in specialist slip resistant footwear. The New site; www.anviltraction.global also utilises a newer .global suffix which is indicative of the company’s growth into global markets.

Anvil Traction prides itself on providing a premium range of slip resistant footwear that not only surpasses all relevant certified safety standards but also provides the best possible protection against slips in the workplace to a wide variety of market sectors such as logistics, catering, transportation, facilities management and leisure to name but a few.

Anvil Traction invests heavily in research and development and has recently embarked upon a University partnership to complement the work of its own in-house design and technical team. Research and testing is continuously carried out to develop sole unit compounds and tread patterns that will offer the best possible slip protection to the wearer. Steve Yule, sales director for Anvil Traction comments “The Anvil Traction brand is going from strength to strength and the fact that we are now the UK market leader in our field speaks volumes about the quality and performance of our products.” He continues; “It was vital to us that the new website should reflect these qualities and at the same time provide an extremely user friendly platform for anybody wishing to learn more about our company and what we can offer. With the launch of the new site we are confident that we have achieved this goal.”

The new www.anviltraction.global website is completely responsive, so it can be viewed just as easily on a smart phone or tablet as it can on a PC. It is also possible for visitors to the site to have a real time online ‘chat’ with an Anvil Traction staff member to answer any queries they may have. About Anvil Traction: Anvil Traction is a British company that forms part of the TRIPAL GROUP. It is the UK Market leader in specialist slip resistant footwear, providing both safety and occupational footwear that conforms to certified safety standards. About the TRIPAL GROUP: The TRIPAL GROUP is based in Northamptonshire and are specialists in high quality safety, specialist slip resistant and outdoor footwear as well as workwear. The knowledge and expertise that the TRIPAL GROUP has gained from decades immersed in the footwear industry is evident across all of its businesses: Anvil Traction, Bespoke, Zephyr Workgear and Kanyon Outdoor.