18 Oct 2018
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Mentor is a smartphone solution that measures driving
performance and automatically prescribes driver training to be taken within the
app itself
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Works in the same way as a fitness programme by
allowing drivers to see their progress and engage in friendly competition with
colleagues
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Helps organisations to reduce driver risk and sustain
risk reduction by gradually improving attitudes and behaviours and keeping
employees engaged and motivated
eDriving,
a global provider of driver risk management
solutions, has launched its successful smartphone driver safety solution with
in-app learning for markets with right-hand drive vehicles.
MentorSM
by
eDriving takes the company’s patented closed-loop approach to risk reduction
and combines it with app-based microlearning and behavioural change techniques
that have proven effective in areas like weight loss and fitness. Because
Mentor automatically prescribes targeted training modules to drivers that are
taken in-app it saves managers valuable time and reduces the burden of
arranging training schedules to remedy drivers’ weaknesses.
“To reduce risk, managers first need to measure risk
and Mentor helps them to do just that,” said Ed Dubens, CEO and Founder of
eDriving. “Its powerful analytics engine evaluates drivers’ specific behaviours
after every trip and over time and provides individual scores that enable
managers to benchmark by team, organisation and industry. The in-app coaching
modules are specifically designed to target individual driving behaviours and
to fit into drivers’ busy schedules.”
Mentor uses sensors in the smartphone to collect
performance data on risky behaviours such as speeding, cornering, harsh
acceleration, harsh braking and phone use of any kind, including text
messaging, calls and even picking up or touching the phone (to view a
notification, for example). It automatically delivers engaging two- to
five-minute interactive coaching modules to the driver’s in-app “playlist”,
based on their on-road performance and identified strengths and weaknesses.
Tips, encouragement and reminders are sent to drivers
in periodic intervals to keep them engaged in the process. Increasing the
“gamification” aspect of the app, drivers can set up “Circles” of co-workers,
family members or friends in which they can view each other’s scores and even
“Poke” or “Clap” each other to tease or applaud their progress.
“Mentor is essentially a fitness programme to improve
driving health,” said Dubens. “It’s highly relevant to drivers, it’s engaging
and it utilises gamification features for a little friendly competition. This
is a powerful combination that provides driver managers with total transparency
and the knowledge that drivers are gradually improving their attitudes and
behaviours on the roads. This type of lasting behavioural change is the only
way organisations will sustain risk reduction over time.”
Managers have complete visibility of driver progress
via a Manager Dashboard and regular email reports. To protect their privacy
drivers can classify trips as “Business”, “Personal” or “Passenger”, with only
“Business” trips reported to managers.
First launched in the US in 2017 for left-hand drive vehicles, Mentor’s
right-hand drive version is now available for fleets of all sizes – as well as
employee drivers’ family members – across markets with right-hand drive
vehicles, including the UK and Europe, New Zealand and Australia.
eDriving, Inc.
T: 01484 551060
Unit 9 Pennine Business Park
Longbow Close
HD2 1GQ
Huddersfield, West Yorkshire
United Kingdom
eDrivingSM has been named the winner of a Silver Stevie® Award in the Governance, Risk & Compliance Solution category in the 17th Annual American Business Awards®.
eDriving®, a leading global provider of driver risk management programs, has appointed Cory Fee as Vice President (VP) of Customer Success for Asia Pacific/ Middle East and Africa (AMEA).
eDriving®, a leading global provider of driver risk management programmes, is partnering with vehicle data aggregation and analytics specialists, Collision Management Systems (CMS), to integrate connected vehicle data into its risk management platform, supporting its Mentor by eDrivingSM and Virtual Risk Manager® programmes.
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eDriving’s Nick
List and Andy Cuerden will demonstrate how Mentor by eDriving can help organisations
reduce fleet driver risk.
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Mentor provides
everything fleets need to achieve and sustain a crash-free culture® using a
smartphone-based microlearning and behavioural change management system.
·
eDriving has
been working with fleets for almost 25 years, helping them to reduce collisions
and incidents by up to 67%.
eDriving®, a global provider of driver risk management programmes, has appointed Nick List as Customer Success Director for Europe, Middle East and Africa (EMEA).
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